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Keywords: Imagery stimuli
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Journal Articles
Picture this: the role of mental imagery in induction of food craving – a theoretical framework based on the elaborated intrusion theory
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 31–42.
Published: 01 October 2019
...Elmira Shahriari; Ivonne M. Torres; Miguel Angel Zúñiga; Nourah Alfayez Purpose This paper aims to explore the influence of four types of imagery stimuli (i.e. visual, olfactory, gustatory and auditory) on food craving intensity based on the Elaborated Intrusion theory and the central role...
