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Keywords: Implicit preferences
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 146–155.
Published: 16 March 2012
... cultural experiences. Design/methodology/approach This paper draws from research in the area of generational studies, implicit psychological processing, and consumer preferences to propose a method of identifying and confirming key influencers of generational cohorts' implicit preferences. Findings...
