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Keywords: Implicit self-theory
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 751–765.
Published: 27 September 2021
... rights only Customer engagement Blame attributions Firm failure Implicit firm theory Implicit self-theory The extent to which consumers engage with firms by sharing their ideas, buying their services and influencing others through word-of-mouth is integral to firm success (Do et al...
