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Keywords: Impulse-buying
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (5): 432–444.
Published: 31 May 2022
...Simone Aiolfi; Silvia Bellini; Benedetta Grandi Purpose The purpose of this paper is to develop a comprehensive model of impulse-buying that considers the impact of mobile device use on shopping behaviour as a tool for shopping preparation or as a tool for self-regulation. Design/methodology...
