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Keywords: In-store marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 366–376.
Published: 11 June 2018
... promotions (Nielsen, 2009 ; Bolton et al., 2010). Consumer behaviour Brand loyalty Price promotions In-store marketing © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only 10 03 2017 20 06 2017 07 09 2017 31 10 2017...
