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Keywords: In-store merchandising
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Journal Articles
The effects of adjacent competitors and promotion on brand sales
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (1): 43–50.
Published: 12 January 2015
... with a specific choice context. An executive summary for managers and executive readers can be found at the end of this issue. Context effects Consumer choice Promotion In-store merchandising © Emerald Group Publishing Limited 2015 Astrid Lei Keel can be contacted at: akeel...
