... of 476 Brazilian men. Findings The results empirically sustain the positive influence of vanity and masculinity in grooming product consumption, with partial mediation of vanity between masculinity and consumption. Counterintuitively, it also confirms the negative influence of income. Age and marital...

...Dennis Pitta; Rodrigo Guesalaga; Pablo Marshall Purpose The purpose of this article is to examine the purchasing power at the bottom of the pyramid (BOP), i.e. of low‐income consumers. Design/methodology/approach The authors analyze secondary data on income, population, and expenditure...

... exist between the household structures and suggests potential marketing implications of this finding. © MCB UP Limited 1994 Convenience foods Employment Expenses Family life Food Income Restaurants Time Women Consumer behavior researchers have been encouraged to study the family...