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Keywords: Individual development
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (3): 185–199.
Published: 01 May 2009
... the relative size and behavioral patterns of altruism‐based market segments. Thomas L. Powers can be contacted at: tpowers@uab.edu © Emerald Group Publishing Limited 2009 Altruism Ethnocentrism Individual development Demographics Market segmentation An executive summary for managers...
