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Keywords: Individual psychology
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 313–323.
Published: 29 June 2010
... of a well‐known manufacturer from a specific country, which is perceived as specializing in the category of goods to which the product belongs (De Chernatony and McDonald, 1998). © Emerald Group Publishing Limited 2010 Individual psychology Brands Cross‐cultural management Customer...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (7): 382–384.
Published: 01 December 2006
... to call “storytelling” brands. © Emerald Group Publishing Limited 2006 Loyalty schemes Corporate branding Storytelling Individual psychology Consumer behaviour Canada How do you take your loyalty brand from mere words and pictures to the promise of a relevant and rewarding consumer...
