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Keywords: Indoor games
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (2): 80–89.
Published: 27 March 2007
...”. The participants' comments on the importance of the comprehensibility of a game are consistent with the opinion of several researchers (Duflo, 1997 ; Hutt, 1981 ; Vinacke, 1969). © Emerald Group Publishing Limited 2007 Indoor games Leisure activities Consumer behaviour Because there were...
