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Keywords: Influence marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (6): 538–540.
Published: 28 October 2013
... on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer is a very interesting book that deals with how companies can seek fresh ways to reach customers who are spending more of their lives online, and it has the potential to change the way people look...
