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Keywords: Information asymmetry
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 739–748.
Published: 15 July 2020
... effect, information asymmetry theory suggests an influence contingent upon evidence. The study also investigates whether a pecking order of performance effects exists across different signaling situations. Design/methodology/approach The final sample consists of 219 product-preannouncements reported...
