Keywords: Information overload
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Journal Articles
Journal of Consumer Marketing (2026) 43 (5): 712–732.
Published: 19 March 2026
...Shubhi Changani; Sakshi Sahu; Rakesh Kumar Purpose This study aims to investigate the factors contributing to online shopping cart abandonment ( OSCA ), focusing on how choice and information overload lead to different types of consumer confusion, subsequently influencing OSCA . Moreover...
Journal Articles

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