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Keywords: Information resources management
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (2): 45–54.
Published: 01 June 1994
... to two years and even that is far too long to be competitive in the next century. In a Tokyo store, an electronic gadget has a life expectancy of three months (Economist, 16 April, 1988). © MCB UP Limited 1994 Advertising Consumer behaviour Decision making Information resources...
