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Keywords: Information strategy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (2): 72–73.
Published: 21 March 2008
... Limited 2008 Addiction Information media Information strategy Individual behaviour More than 70 percent of smokers have expressed the desire to quit (Fiore et al., 2000), and 41 percent have attempted to quit for at least a day (CDC, 2005), but the success stories are few and far...
