Keywords: Innovativeness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2023) 40 (3): 328–343.
Published: 27 January 2023
.../variety seeking and shopping enjoyment positively influenced, whereas need for cognition had a negative effect on impulse-purchase activity. Two distinct segments of impulse buyers emerged: anxious and innovative shoppers. Anxious shoppers were higher in anxiety, PFP and compulsive buying, whereas...
Journal Articles

or Create an Account

Close subscription notice
Close access options