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Keywords: Insects as food
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025)
Published: 06 June 2025
...Céline Gallen; Olivier Brunel; Estelle Masson Purpose Entomophagy (eating insects as food) is an important step in the transition toward alternative sources of protein, but is not culturally accepted in Western countries. This study aims to identify which communication strategies on the benefits...
