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Keywords: Inside sources
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Journal Articles
Locating and leveraging inside sources of consumer insights
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 145–152.
Published: 09 May 2016
...Brian Wansink Purpose Inside sources are people who interact with target consumers on a frequent or intense basis. They can have powerful insights about why consumers behave as they do. This paper aims to focus on how to identify, interview and leverage inside sources to uncover new insights about...
