...Francesca Lemmens; Malaika Brengman; Kim Willems Purpose This study aims to examine the use and effectiveness of sustainable food communication on Instagram, focusing on the impact of message appeals (informational, transformational and interactional) and message sources (influencers versus...

..., this study aims to evaluate the antecedents and outcomes of affective engagement on a brand’s Instagram account. Considering the increased usage of SNS, the authors assess whether connection time moderates the intention to follow shopping advice on Instagram. Design/methodology/approach Quantitative...

...Sarah Dodds; Nitha Palakshappa; Sandy Bulmer; Sarah Harper Purpose The purpose of this study is to examine well-being messaging on Instagram to understand what constitutes transformative social media advertising with potential to enhance consumer lives and create change at a community and societal...