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Journal Articles

The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

Long‐Yi Lin, Chun‐Shuo Chen
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (5): 248–265.
https://doi.org/10.1108/07363760610681655
Published: 01 August 2006
... for research into the country‐of‐origin, insurance and catering services. Structured questionnaires and convenience sampling were used. Samples were collected from consumers in the Taipei area. A total of 400 questionnaires were distributed with convenience sampling method, and 369 effective samples were...
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