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Keywords: Integrated marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (7): 402–412.
Published: 31 October 2008
... it to motivation theories. This broad perspective would be useful not only for potential BoP marketers, but also for government and aid agencies. © Emerald Group Publishing Limited 2008 Consumers Motivation (psychology) Integrated marketing Poverty Disadvantaged groups An executive summary...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (3): 156–166.
Published: 01 April 2006
...Dennis A. Pitta; Margit Weisgal; Peter Lynagh Purpose The purpose of this paper is to explore developments in the field of integrated marketing communication and the changing relevance of its component processes that have implications for marketing managers. Design/methodology/approach...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (1): 70–72.
Published: 01 January 2004
...James V. Dupree James Mac Hulbert , Noel Capon and Nigel F. Piercy . Total Integrated Marketing . New York, NY : Free Press 2003 . 368 pp. US$28.00 (hardcover) © Emerald Group Publishing Limited 2004 --> Strategic marketing Integrated marketing...
