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Keywords: Intention
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Journal Articles
From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 883–894.
Published: 15 September 2020
... technologies. Design/methodology/approach This study assesses consumer attitudes and behavioral intentions regarding autonomous vehicles (AV) by applying the consumer version of the unified theory of acceptance and use of technology (UTAUT2). We validate the model through a behavioral research study...
