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Keywords: Intention to purchase
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 353–363.
Published: 09 April 2021
... theory Loyalty Intention to purchase Word-of-mouth For the purpose of this study, OE refers to consumers’ psychological connections as represented through conscious attention, affection, enthused participation and social connection that transpire in a specific OBC. Members of a community...
