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Keywords: Inter-cultural service encounters
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (5): 585–596.
Published: 31 May 2022
... experience in Inter Culture Service Encounters (ICSEs) and delves into factors that contribute to the underlying psychological responses and the behavioral outcomes. Design/methodology/approach A phenomenological approach was used where 16 individuals were interviewed to discover themes through non...
