... Consumption Interactive Marketing When I started to write this review, a funny thing happened to me on the way to the keyboard. A brutal storm left me without my virtual life for three days and put me in a mood that swung back and forth from contemplative to uncomfortable. In retrospect...

... analysis Interactive marketing Decision trees User studies Individual behaviour Marketing starategy An executive summary for managers and executive readers can be found at the end of this article. Consistent with the tone of Grant (2005) and Grant and O'Donohoe (2007) , Henrie...