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Keywords: Intercultural service encounters
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Journal Articles
Foreigner service orientation: does the perception of other consumers matter?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 305–315.
Published: 11 February 2020
... in intercultural service encounters. Design/methodology/approach The authors collected cross-sectional survey data from 516 indigenous consumers in Qatar. Findings According to the findings, although foreigner comfort is positively related to their service orientation, local comfort is negatively related...
