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Keywords: Intermediary framework
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 377–391.
Published: 11 June 2018
... and providers, we specifically focus on the obtainer perspective. In this regard, we specifically extend the work of Mittendorf (2016) who empirically validated trust from the provider perspective. Hence, we disentangle the implications of trust in the given intermediary framework, separating platform...
