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Keywords: Internet of everything
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (6): 675–686.
Published: 02 July 2020
...Maria Petrescu; Anjala Krishen; My Bui Purpose The purpose of this paper is to evaluate the impact of internet of everything (IoE) on marketing analytics, the benefits and challenges it presents and the implications of its policy and legal framework. Design/methodology/approach Qualitative...
