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Keywords: Internet self-efficacy
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Journal Articles
Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (2): 118–125.
Published: 06 May 2014
...Syed H. Akhter Purpose – This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet...
