..., if not pilot the locomotive, with such of‐the‐moment tactics as buzz marketing, influencer marketing and crowd‐sourcing. © Emerald Group Publishing Limited 2008 Marketing strategy Interpersonal communications Customer relations Customer service management Customer loyalty Viral marketing...

...Gianfranco Walsh; Kevin P. Gwinner; Scott R. Swanson With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators...

... and get a feel for who these people are” (Miller, 1991) Immigrants and their consumer behaviour Assimilation process © MCB UP Limited 2000 Consumer behaviour Consumer marketing Interpersonal communications Influence Ethnic groups Migrations of people The size...

... behavior. Interpersonal communications Influence Values Consumer behaviour Alcoholic drinks Smoking Adult smoking rates have declined substantially in North America and Australia over the past 30 years (Hill et al., 1998; Mendez et al., 1998). Similarly, alcohol...

.... Boulding et al., 1993). Dissatisfied consumers © MCB UP Limited 1999 Consumer behaviour Customer satisfaction Interpersonal communications Complaints Repeat buying Consumer dissatisfaction Satisfied consumers Companies with high percentages...