..., if not pilot the locomotive, with such of‐the‐moment tactics as buzz marketing, influencer marketing and crowd‐sourcing. Marketing strategy Interpersonal communications Customer relations Customer service management Customer loyalty Viral marketing has become the defining marketing trend...

...Gianfranco Walsh; Kevin P. Gwinner; Scott R. Swanson With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators...

... as they identificationally‐assimilate, whereas Armenian immigrants’ susceptibility to both types of interpersonal influence decreases significantly as they structurally‐assimilate into the Anglo‐American macro‐culture. © MCB UP Limited 2000 Consumer behaviour Consumer marketing Interpersonal communications...

... smoking rate at 36.2 percent, African‐Americans rank second at 25.8 percent, Hispanics are lower than average at 18.3percent, and Asian and Pacific Islanders have the lowest smoking rate at 16.6 percent (MMWR, 1997). Interpersonal communications Influence Values Consumer behaviour Alcoholic...

..., the BBB notes this problem in the company’s file. This negative information is then supplied to other current or potential consumers who call the BBB seeking information on specific companies. © MCB UP Limited 1999 Consumer behaviour Customer satisfaction Interpersonal communications...