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Keywords: Interpreters
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Journal Articles
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (7): 647–648.
Published: 02 November 2010
...Ben Lowe Roberto Verganti . Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean . Boston, MA : Harvard Business Press 288 pp. $35.00 © Emerald Group Publishing Limited 2010 --> Innovation Design Interpreters...
