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Keywords: Intertemporal choice on behalf of others
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 597–610.
Published: 16 March 2026
... to the other’s future self). The data was analyzed using SEM . Findings In this paper, the authors support and expand the literature on intertemporal choices by examining the role of connectedness to the other’s future self in intertemporal choices on behalf of others. Specifically, the results of Study 1...
