Keywords: Intransient cues
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Journal Articles
Journal of Consumer Marketing (2011) 28 (6): 448–458.
Published: 13 September 2011
...Yongchuan Bao; Shibin Sheng; Yeqing Bao; David Stewart Purpose This study aims to examine the moderating effects of two important consumer characteristics (product familiarity and risk aversion) on the relationships between two intransient cues (store image and product signatureness) and consumer...

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