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Keywords: Irrationality
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 240–241.
Published: 27 April 2012
...Francisco Conejo Dan Ariely . The Upside of Irrationality: The Unexpected Benefits of Defying Logic . New York, NY : Harper Perennial 2011 . 334 pp. $15.99 (soft cover) , ISBN: 978‐0‐06‐199504‐0 www.harperperennial.com © Emerald Group Publishing Limited 2012...
