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Keywords: Issue involvement
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (1): 26–33.
Published: 12 January 2015
... Issue involvement Perceived offensiveness Stereotype Sympathy Fryberg et al., (2008) demonstrate that ethnically stereotypical depictions risk offending and negatively impacting minorities belonging to the depicted group by depressing individual self-esteem and maligning the group’s...
