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Keywords: Jacquelyn Ottman
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 310–311.
Published: 22 June 2012
... Jacquelyn Ottman Sustainable products Product innovation Supply chain strategies “Green is now mainstream”. This statement recurs very often along these pages, and in opening this book for the first time for an overview, one would be impressed by the quantity and quality of data used to justify...
