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Keywords: Joint consumption
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Journal Articles
Joint consumption challenges in groups
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (6-7): 483–493.
Published: 04 November 2014
...Andre Marchand Purpose – This study aims to develop a new general framework of the challenges for decision making in groups. Unlike most research focused on individual consumption, this study takes a broader perspective on joint consumption. Design/methodology/approach – The conceptual...
