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Keywords: Joint shopping
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 741–750.
Published: 13 September 2021
... and consequences of joint shopping on the same screen represents relevant goals for further research. Practical implications By adapting their online platforms, brands can provide more agreeable, efficient and empowering experiences to screen-sharing shoppers, and thus gain competitive advantages...
