... intentions. Design/methodology/approach An online questionnaire asked 226 Game of Thrones viewers about their reactions to the final season of the series. Partial least squares structural equation modeling was the analysis method for testing the hypotheses. Findings Investment, perceived justice...

... justice has been restored (Park et al., 2008) and their concerns have been met. Encompassed within equity theory, justice dimensional theory states that a consumer’s perception of fairness of a situation, outcome, or exchange is assessed through three dimensions: Navid Bahmani can...