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Keywords: Key areas for decisions
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 239–240.
Published: 27 April 2012
... Publishing Limited 2012 --> Decision making by aging consumers Key areas for decisions Dividing up cherished possessions Effective marketing communications for the aging Branding and product designs for the aging Much has been written about the aging consumer and what changes are in store...
