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Keywords: Knowledge management
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (3): 197–210.
Published: 04 May 2010
... account. © Emerald Group Publishing Limited 2010 Risk assessment Knowledge management Brands An executive summary for managers and executive readers can be found at the end of this article. The questionnaire has two parts: first, items measuring the constructs. To reduce...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (3): 200–213.
Published: 01 May 2009
... in consumer behavior. © Emerald Group Publishing Limited 2009 Gender Consumer behaviour Knowledge management An executive summary for managers and executive readers can be found at the end of this article. When analyzing consumer differences based on demographic variables...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (5): 441–445.
Published: 01 September 2002
...Audhesh Paswan Edited by Rudy Ruggles and Dan Holthouse . The Knowledge Advantage . Dover, NH : Capstone 1999 . 273 pp. $24.95 Knowledge management Organizational structure Economy The first section deals with the notion of knowledge...
