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Keywords: Laboratory experiment
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 457–472.
Published: 27 March 2020
... and how those affect privacy decisions. Design/methodology/approach The authors let individuals play privacy lotteries and derive a measure of the value of privacy under risk (VPR) and empirically test the validity of this measure in a laboratory experiment with 148 participants. Individuals were...
