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Keywords: Learning
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Journal Articles
Reputation, learning and quality uncertainty
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (5): 47–55.
Published: 01 October 1996
...Chong Ju Choi; Jai‐Boem Kim Claims that, for many types of product, quality can be uncertain even after purchase and use, especially in services industries. Asks, if consumers cannot “learn” about the quality of a firm’s products, then what criteria will consumers use to judge product quality? Aims...
