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Keywords: Leasing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (1): 28–43.
Published: 01 February 2003
...Philip J. Trocchia; Sharon E. Beatty This research study explores the growing phenomenon of consumption without ownership by addressing individuals’ motivations for leasing, rather than financing, products. A two‐phase study was conducted in the retail automotive industry in order to ascertain...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (3): 19–26.
Published: 01 June 1996
...John B. White Believes that a feature of most closed‐end automobile leases is the right to purchase the car for a specified price at the termination of the lease. This characteristic of a closed‐end autombile lease is similar to a European call option and is transferred to the lessee at no explicit...
