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Keywords: Licensing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (2): 64–65.
Published: 20 March 2009
... product parody lawsuits. Findings Recent court decisions are more likely to allow product parodies than earlier court decisions. Practical implications Rather than expensive litigation that may lead to unfavorable public opinion, brand owners should consider licensing parody products to exercise...
