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Keywords: Liminal
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Journal Articles
A multi-method investigation of consumer response to marketing activities during life transitions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (1): 39–53.
Published: 07 January 2014
... to advertising across three transition stages (anticipatory, liminal, re-established). Practical implications – Because appraisal is not generally captured by market research, companies may be able to estimate appraisal by combining resource availability information with existing demographic data. Because...
