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Keywords: Literature review
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Journal Articles
Reducing impulse buying: a review and research agenda
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 838–860.
Published: 01 August 2025
...Bharadhwaj Sivakumaran; Bilwa Deshpande; Debasis Pradhan; Teidorlang Lyngdoh Purpose The purpose of this paper is to offer a systematic literature review on reducing impulse buying (IB). Design/methodology/approach For the review, this paper adopted the SPAR-4-SLR (Scientific Procedures...
Journal Articles
Consumer savings: a bibliometric analysis-based literature review
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 821–837.
Published: 25 July 2025
... 04 2025 10 06 2025 16 06 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer savings Literature review Bibliometric analysis Cluster analysis Antecedents of savings Future research directions Consumer...
Journal Articles
Delving into the behaviour of sharing economy consumers: a literature review
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (2): 162–179.
Published: 16 February 2024
... and the way it is reshaped in these alternative consumption patterns. This study aims to provide a systematization of these studies and to develop a model for consumer behaviour in the sharing economy. Design/methodology/approach Following a three-step approach, a systematic literature review has been...
