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Keywords: Litigation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (6): 378–380.
Published: 01 October 2004
...Stephen J. McConnell; Jennifer E. Dubas Unfair and deceptive marketing claims are becoming a mainstay of product liability litigation in the United States, and therefore, marketing experts will continue to play a significant role in these cases. Too often, judges permit individuals...
