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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (6): 613–622.
Published: 15 November 2018
...Mrugank Thakor; Susan Reid; Rui Chen Purpose Many studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to the state in which the consumer resides has received little attention...
