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Keywords: Local production
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 248–261.
Published: 22 June 2012
... used for market segmentation and contrasts the locavore segment with a non‐locavore segment to estimate the impact value of local production over organic production. This paper operationalizes the concept in terms of reported buying behavior for fresh produce. A questionnaire administered to adult...
